Determinants of health tourism development on the example of Lower Silesia

Sylwia Oparka

Abstract

Lower Silesia in Poland is a true " spa belt " . On its grounds there are 11 of 46 Polish spas , which means that every fourth resort in Poland is located in Lower Silesia Region. It poses more and more challenges for the modern spa business in this region. The growing interest in spa tourism of the aging and increasingly better off society causes a strong demand for health services, which offers an opportunity to develop the areas endowed with natural spa qualities and entities providing these advantages to the patients and other visitors. Striving for the development of tourism, especially spa, enforces inter alia undertaking marketing activities and investment, which in turn helps to increase employment and income growth of the population and local governments, inducing a number of positive and negative social impacts. The ways of achieving success by contemporary European and non-European branded health resorts indicate the diversified conditions of building their position in the market of spa services. Health resorts and communities as well as entities involved in the development of spa tourism must improve the quality of their action, be more flexible, and above all, focus on people and provide them with the right conditions for the development of the organization in which they work. In this situation, the subject of the research are the determinants of demand and supply of spa services in order to decide which factors and to what extent shape the demand, and which affect the level and structure of supply of spa services.
Diploma typeDoctor of Philosophy
Author Sylwia Oparka
Sylwia Oparka,,
-
Title in EnglishDeterminants of health tourism development on the example of Lower Silesia
Languagepl polski
Certifying UnitFaculty of Economic Sciences (ES)
Disciplineekonomia / nauki ekonomiczne(nauki ekonomiczne) / nauki społeczne()
Defense Date24-06-2015
End date29-09-2015
Supervisor Janusz Marak
Janusz Marak,,
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External reviewers Beata Meyer
Beata Meyer,,
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Michał Żemła
Michał Żemła,,
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Pages387
Keywords in EnglishHealth resort, Lower Silesia Region, strategy, spa tourism
Abstract in EnglishLower Silesia in Poland is a true " spa belt " . On its grounds there are 11 of 46 Polish spas , which means that every fourth resort in Poland is located in Lower Silesia Region. It poses more and more challenges for the modern spa business in this region. The growing interest in spa tourism of the aging and increasingly better off society causes a strong demand for health services, which offers an opportunity to develop the areas endowed with natural spa qualities and entities providing these advantages to the patients and other visitors. Striving for the development of tourism, especially spa, enforces inter alia undertaking marketing activities and investment, which in turn helps to increase employment and income growth of the population and local governments, inducing a number of positive and negative social impacts. The ways of achieving success by contemporary European and non-European branded health resorts indicate the diversified conditions of building their position in the market of spa services. Health resorts and communities as well as entities involved in the development of spa tourism must improve the quality of their action, be more flexible, and above all, focus on people and provide them with the right conditions for the development of the organization in which they work. In this situation, the subject of the research are the determinants of demand and supply of spa services in order to decide which factors and to what extent shape the demand, and which affect the level and structure of supply of spa services.
Thesis file
Oparka_S_Uwarunkowania_Rzwoju_Turystyki_Uzdrowiskowej.pdf 3,88 MB
Reviews
Oparka_S_Recenzja_Meyer_B.pdf 4,55 MB
Oparka_S_Recenzja_Zemla_M.pdf 3,15 MB

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