The socio-cultural conditionality of the internationalization of business, based on examples of foreign investment in Poland

Jacek Łaskawiec

Abstract

This thesis discusses the influence of cultural conditionality on the process of globalization in the modern world. This study consists of an introduction, three chapters and a conclusion. The first chapter describes the existing socio-cultural conditionality (predispositions) within the process of globalization. Factors such as consumerism, McDonaldization, mass culture and selfishness form the process of globalization and therefore have the greatest impact on the direction of globalization. In this chapter, the author also shows that despite the enormous role of the U.S., the process of globalization today is the result of many different forces (such as the BRIC countries). Chapter two analyses the relationship between socio-cultural aspects of globalization and the economy. The author characterises the influence of culture on the economy, as culture can be either a barrier or a stimulator of economic development. In the third chapter, the socio-cultural conditions that influence the effectiveness of direct investments (FDI) in Poland are analysed. The results of surveys confirming the role of culture in the development of FDI are also presented in this chapter. The conclusion argues that the future of globalization lies in the form of economic globalization, as this is the form that respects cultural differences. The author proves that International Corporations, which respect the cultural diversity of the country where they have invested, lead their businesses more effectively and also achieve greater benefits from cooperation.
Diploma typeDoctor of Philosophy
Author Jacek Łaskawiec
Jacek Łaskawiec,,
-
Title in EnglishThe socio-cultural conditionality of the internationalization of business, based on examples of foreign investment in Poland
Languagepl polski
Certifying UnitFaculty of Economic Sciences (ES)
Disciplineekonomia / nauki ekonomiczne(nauki ekonomiczne) / nauki społeczne()
Defense Date09-04-2013
End date25-04-2013
Supervisor Jan Rymarczyk (ES / DIER)
Jan Rymarczyk,,
- Department of International Economic Relations

Internal reviewers Małgorzata Domiter (ES / DIER)
Małgorzata Domiter,,
- Department of International Economic Relations
External reviewers Zdzisław W. Puślecki
Zdzisław W. Puślecki,,
-
Pages251
Keywords in Englishglobalisation, foreign investment, culture, international corporations
Abstract in EnglishThis thesis discusses the influence of cultural conditionality on the process of globalization in the modern world. This study consists of an introduction, three chapters and a conclusion. The first chapter describes the existing socio-cultural conditionality (predispositions) within the process of globalization. Factors such as consumerism, McDonaldization, mass culture and selfishness form the process of globalization and therefore have the greatest impact on the direction of globalization. In this chapter, the author also shows that despite the enormous role of the U.S., the process of globalization today is the result of many different forces (such as the BRIC countries). Chapter two analyses the relationship between socio-cultural aspects of globalization and the economy. The author characterises the influence of culture on the economy, as culture can be either a barrier or a stimulator of economic development. In the third chapter, the socio-cultural conditions that influence the effectiveness of direct investments (FDI) in Poland are analysed. The results of surveys confirming the role of culture in the development of FDI are also presented in this chapter. The conclusion argues that the future of globalization lies in the form of economic globalization, as this is the form that respects cultural differences. The author proves that International Corporations, which respect the cultural diversity of the country where they have invested, lead their businesses more effectively and also achieve greater benefits from cooperation.
KBN classificationekonomia
Thesis file
Uwarunkowania społeczno-kulturowe procesów internacjonalizac.pdf 2,36 MB
Other files
zal_2_12_opis_rozprawy_doktorskiej.pdf 162,79 KB

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