Market modelling in the process of teritorial sales planning

Marcin Wojciel

Abstract

Dissertation is devoted to teritorial sales planning process and usefulness of market modelling in the progress of quality of this process. Analysis of market models shows that the most usefeul is model based on split of total market value according to variables which influence demand. Dissertation includes mathematical description of the issue, proposal of reserve metrics and algorythm of regional sales planning improvement.
Diploma typeDoctor of Philosophy
Author Marcin Wojciel
Marcin Wojciel,,
-
Title in EnglishMarket modelling in the process of teritorial sales planning
Languagepl polski
Certifying UnitFaculty of Management, Information Systems and Finance (MISaF)
Disciplineekonomia / nauki ekonomiczne(nauki ekonomiczne) / nauki społeczne()
Defense Date20-12-2013
End date16-01-2014
Supervisor Józef Dziechciarz (MISaF / IZM / KEBO)
Józef Dziechciarz,,
- Katedra Ekonometrii i Badań Operacyjnych

Internal reviewers Marek Nowiński (MISaF / IZM / KBO)
Marek Nowiński,,
- Katedra Badań Operacyjnych
External reviewers Janusz Korol
Janusz Korol,,
-
Pages173
Keywords in Englishsales, sales planning, teritorial sales planning, market modelling
Abstract in EnglishDissertation is devoted to teritorial sales planning process and usefulness of market modelling in the progress of quality of this process. Analysis of market models shows that the most usefeul is model based on split of total market value according to variables which influence demand. Dissertation includes mathematical description of the issue, proposal of reserve metrics and algorythm of regional sales planning improvement.
KBN classificationekonomia
Thesis file
rozprawa wersja ostateczna.pdf 913,44 KB
Other files
Marcin_Wojciel_opis_rozprawy_doktorskiej.pdf 22,09 KB

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