Marketing i wartość. Metodologiczne aspekty badania skuteczności i działań marketingowych

Ryszard Kłeczek

Abstract

n/a
Book typeMonograph
Author Ryszard Kłeczek (ES / IM / DPM)
Ryszard Kłeczek,,
- Department of Principles of Marketing
Publisher name (outside publisher list) Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Publishing place (Publisher address)Wrocław
ISBN978-83-7695-198-0
Issue year2012
Pages265
Publication size in sheets13.25
Languagepl polski
Score (nominal)20
Citation count*5 (2015-11-26)
Cite
Share Share

Get link to the record


* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
Back