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Krystyna Mazurek-Łopacińska,
Department of Marketing Research
Faculty of of Business and Management

Key words: Marketing Research; Marketing Management; Consumption; Consumer Behavior; Intercultural Marketing Communication; Marketing in Culture and Higher Education; Systems of Education Quality Assurance; JEL: A2, D1, E2, M1, M3, I2

Science discipline: 5.6 Management and quality : 100 %
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* presented value of the Hirsch index is approximative calculation obtained in the Repository based on the scientist's publications (including autocitations) in the Repository and Internet information analysis. The value is close to the value obtained with the Publish or Perish system. In general it is higher than the value given by the Scopus or Web of Science sites. In the case of undervalued number, first of all take care of completeness of the Repository.
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