Real estate development multi-product

Mirosława Pluta-Olearnik


The concept of real estate multi-product involves multi-functional development of an area, focused on the comfort of potential inhabitants, i.e. application of large areas where people may live, work, shop and spend their free time actively. This trend is observable at the Polish residential estate market, especially in large cities, including Wroclaw. The objective of the paper is to identify this type of investments at Wroclaw real estate market. The discussion is based on the analysis of specialist literature and case analysis. The selected examples reflect changing consumer expectations and aspirations concerning multifunctional nature of the offer they are provided with, i.e. their expectations and aspirations to obtain a welltailored real estate development multi-product.
Author Mirosława Pluta-Olearnik (ES / IM / DPM)
Mirosława Pluta-Olearnik,,
- Department of Principles of Marketing
Journal seriesJournal of Economics and Management, ISSN 1732-1948, (B 12 pkt)
Issue year2015
No22 (4)
Publication size in sheets0.5
Keywords in Englishreal estate market, real estate developer, housing needs, multi-product
Languageen angielski
Pluta-Olearnik_Real_estate_development_multi-product.pdf 306,24 KB
Score (nominal)12
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