Generation y Perceptions and Expectations of Food Quality Labels in the Czech Republic and Poland

Sarka Velcovska , Dominika Hadro


The paper advances the topic of food quality labels. The main goal of the study is to explore generation Y perceptions and expectations of food quality labels in the Czech Republic and Poland. The data were collected through an online survey from 372 respondents, involving 221 of Czechs and 151 of Poles. The statistical analysis procedures including descriptive statistics, Chi‑square test and Mann‑Whitney U test were performed to discover whether significant differences do exist between Czech and Polish consumer attitudes to the topic. Findings show that the number of food quality labels is perceived as strongly high and confusing, it is evident mainly in the Czech Republic. Impact of quality labels on food purchases is therefore limited and the labels benefits are not understood in full range. Statistically significant differences were confirmed between attitudes of Czechs and Poles to the food products characteristics that should be guaranteed by quality labels. Futher, Czech and Polish respondents differ in their opinion on the fee for the certification and credible administrator of the labels.
Author Sarka Velcovska
Sarka Velcovska,,
, Dominika Hadro (ES / DF)
Dominika Hadro,,
- Department of Finance
Journal seriesActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, ISSN 1211-8516, e-ISSN 2464-8310, (5 15 pkt, indicated Indexes)
Issue year2018
Publication size in sheets0.5
Keywords in EnglishCzech Republic, consumers, food quality, generation Y, Poland, quality labels
ASJC Classification1100 General Agricultural and Biological Sciences
Languageen angielski
Velcovska_Hadro_Generation_Y_Perceptions_And_Expectations.pdf 701,41 KB
Score (nominal)15
Score sourcejournalList
Publication indicators Scopus SNIP (Source Normalised Impact per Paper): 2018 = 0.375
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