Klienci transakcyjni i lojalni w strategicznym zarządzaniu relacjami

Marek Prymon

Abstract

n/a
Author Marek Prymon (MISaF / IOaM / KSiMZ)
Marek Prymon,,
- Katedra Strategii i Metod Zarządzania
Journal seriesHandel Wewnętrzny, ISSN 0438-5403, (B 12 pkt)
Issue year2017
Vol63
No3/1 (368)
Pages361-373
Publication size in sheets0.6
Keywords in Polishzarządzanie relacjami, klienci transakcyjni, klienci lojalni, CRM, ABM
Keywords in Englishrelationship management, transactional customers, loyal clients, CRM, ABM
Languagepl polski
Score (nominal)12
ScoreMinisterial score = 12.0, 02-07-2019, ArticleFromJournal
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