Publiczność muzealna w świetle badań marketingowych - od frekwencji do satysfakcji klienta

Joanna Macalik , Mirosława Pluta-Olearnik


Author Joanna Macalik (ES / IM / DPM)
Joanna Macalik,,
- Department of Principles of Marketing
, Mirosława Pluta-Olearnik (ES / IM / DPM)
Mirosława Pluta-Olearnik,,
- Department of Principles of Marketing
Journal seriesHandel Wewnętrzny, ISSN 0438-5403, (B 12 pkt)
Issue year2017
No2 (367)
Publication size in sheets0.5
Keywords in Polishmuzeum, orientacja konsumencka,badania marketingowe, publiczność, satysfakcja klienta
Keywords in Englishmuseum, consumer orientation, audience, marketing research, customer satisfaction
Languagepl polski
Score (nominal)12
ScoreMinisterial score = 12.0, 02-07-2019, ArticleFromJournal
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