Publiczność muzealna w świetle badań marketingowych - od frekwencji do satysfakcji klienta

Joanna Macalik , Mirosława Pluta-Olearnik

Abstract

n/a
Author Joanna Macalik (ES / IM / DPM)
Joanna Macalik,,
- Department of Principles of Marketing
, Mirosława Pluta-Olearnik (ES / IM / DPM)
Mirosława Pluta-Olearnik,,
- Department of Principles of Marketing
Journal seriesHandel Wewnętrzny, ISSN 0438-5403, (B 12 pkt)
Issue year2017
No2 (367)
Pages259-269
Publication size in sheets0.5
Keywords in Polishmuzeum, orientacja konsumencka,badania marketingowe, publiczność, satysfakcja klienta
Keywords in Englishmuseum, consumer orientation, audience, marketing research, customer satisfaction
Languagepl polski
Score (nominal)12
ScoreMinisterial score = 12.0, 02-07-2019, ArticleFromJournal
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