Budowanie lojalności polskich konsumentów - czy potrzebna jest redefinicja?
Anetta Pukas
Abstract
n/a| Author | |
| Journal series | Marketing i Zarządzanie, [Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu], ISSN 2450-775X, e-ISSN 2353-2874, (B 9 pkt) |
| Issue year | 2017 |
| No | 2 (48) |
| Pages | 233-242 |
| Publication size in sheets | 0.5 |
| Keywords in Polish | konsument, lojalność, programy lojalnościowe |
| Keywords in English | consumer, loyalty, loyalty programs |
| DOI | DOI:10.18276/miz.2017.48-22 |
| URL | https://wnus.edu.pl/miz/pl/ |
| Language | pl polski |
| Score (nominal) | 9 |
| Score | = 9.0, 02-07-2019, ArticleFromJournal |
| Citation count* |
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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