Budowanie lojalności polskich konsumentów - czy potrzebna jest redefinicja?
Anetta Pukas
Abstract
n/aAuthor | |
Journal series | Marketing i Zarządzanie, [Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu], ISSN 2450-775X, e-ISSN 2353-2874, (B 9 pkt) |
Issue year | 2017 |
No | 2 (48) |
Pages | 233-242 |
Publication size in sheets | 0.5 |
Keywords in Polish | konsument, lojalność, programy lojalnościowe |
Keywords in English | consumer, loyalty, loyalty programs |
DOI | DOI:10.18276/miz.2017.48-22 |
URL | https://wnus.edu.pl/miz/pl/ |
Language | pl polski |
Score (nominal) | 9 |
Score | = 9.0, 02-07-2019, ArticleFromJournal |
Citation count* |
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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