Budowanie lojalności polskich konsumentów - czy potrzebna jest redefinicja?

Anetta Pukas

Abstract

n/a
Author Anetta Pukas (ES / IM / DPM)
Anetta Pukas,,
- Department of Principles of Marketing
Journal seriesMarketing i Zarządzanie, [Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu], ISSN 2450-775X, e-ISSN 2353-2874, (B 9 pkt)
Issue year2017
No2 (48)
Pages233-242
Publication size in sheets0.5
Keywords in Polishkonsument, lojalność, programy lojalnościowe
Keywords in Englishconsumer, loyalty, loyalty programs
DOIDOI:10.18276/miz.2017.48-22
URL https://wnus.edu.pl/miz/pl/
Languagepl polski
Score (nominal)9
ScoreMinisterial score = 9.0, 02-07-2019, ArticleFromJournal
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