The new consumer: mobile, always connected and social – the user journey perspective

Łukasz Łysik

Abstract

W artykule autor dokonuje analizy współczesnego konsumenta w perspektywie szybko i gwałtownie dokonujących się zmian w ekosystemie biznesowym. Głównym celem podjętych rozważań jest zaprezentowanie, jak gwałtowny rozwój technologii ICT, szczególnie w obszarze technologii mobilnych i społecznych, wpływa na konsumenta, podejmowane przez niego decyzje oraz zachowania zakupowe.
Author Łukasz Łysik (MISaF / IBI / DISD)
Łukasz Łysik,,
- Department of Information Systems Design
Other language title versionsNowy konsument: mobilny, zaangażowany społecznościowo i zawsze online − perspektywa decyzji zakupowych
Journal seriesInformatyka Ekonomiczna, ISSN 1507-3858, e-ISSN 2450-0003, (B 12 pkt)
Issue year2018
No4 (50)
Pages83-93
Publication size in sheets0.5
Keywords in Polishmobile communication, consumer behaviour, consumer journey, mobile consumer, purchase decision
Keywords in Englishtechnologie mobilne, media społecznościowe, zachowania konsumenckie, mobilny konsument, decyzje zakupowe
Abstract in PolishIn this article the author provides an analysis of contemporary consumers with a strong emphasis on the rapidly changing business landscape and mobile technologies. The main purpose is to present how modern technology has shaped the consumers, the decisionmaking process and finally their behaviour along the purchase journey. The ICT revolution has once and for all reshaped the business landscape and one of its most visible changes was the rise of the Information Economy and the Mobile Society. The use of mobile technology in today’s economy has caused many changes and a transformation in contemporary business models. The ubiquitous mobile technology has reshaped irrevocably the relationship between entities on the market and created a new type of consumer – the mobile consumer. The purpose of the article is to present this new type of consumers from the perspective of their journey to obtain more information which they needs to include in their purchase decisions.
DOIDOI:10.15611/ie.2018.4.06
URL https://www.dbc.wroc.pl/dlibra/publication/141259
Languageen angielski
LicenseJournal (articles only); author's original; Uznanie Autorstwa - Użycie Niekomercyjne - Bez utworów zależnych (CC-BY-NC-ND); after publication
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Lysik_The_new_consumer_mobile_always_connected.pdf 833,1 KB
Score (nominal)12
Score sourcejournalList
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