Social Media and other Channels of Communication in Municipality Environment – Case Study of Hradec Kralove Region

Libuse Svobodova , Dorota Bednarska-Olejniczak , Jaroslava Dittrichova


The article deals with the ways of municipality communication with their citizens through selected social networks and other channels. Communication via the social network can offer better service, better communication and faster response that are printed sources. The cities were selected in the Hradec Králové region in the Czech Republic. Size of the cities is from 1,000 citizens to 5,000 and from 5,001 citizens to 10,000. Introduction and the second part deals with methods of communication and forms of how cities can get to the citizen and presents various social media. The main part of the article focus on the analysis of the websites and management of the social media that cities use and the other channels that the municipalities offer to the citizen for possible communication. It was found that smaller municipalities use social media less than the larger ones. Facebook is the most often used social media. Most of the cities use one social network. Web pages, newsletters and application are the next most often used channels for communication with citizens.
Author Libuse Svobodova - University of Hradec Kralove
Libuse Svobodova,,
, Dorota Bednarska-Olejniczak (BM / DMM)
Dorota Bednarska-Olejniczak,,
- Department of Marketing Management
, Jaroslava Dittrichova - University of Hradec Kralove
Jaroslava Dittrichova,,
Publication size in sheets0.5
Book Jedlicka Pavel, Maresova Petra, Firlej Krzysztof, Soukal Ivan (eds.): Proceedings of the International Scientific Conference Hradec Economic Days 2020, vol. 10, no. 1, 2020, University of Hradec Kralove, ISBN 9788074357763, 917 p., DOI:10.36689/uhk/hed/2020-01-000
Jedlicka_P_Maresova_P_Firlej_K_Soukal_I_Hradec_Economic_Days.pdf / 42,09 MB / No licence information
Keywords in Englishapplication; municipality; social media; usage
Languageen angielski
Svobodova_L_Bednarska_Olejniczak_D_Dittrichova_J_Social_Media.pdf 764,71 KB
Additional file
DEKL_Bednarska_Olejniczak_D_Social_media_and_other_2020.docx 13,11 KB
Score (nominal)5
Score sourcepublisherList
Citation count*
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UwagaThe paper is supported by the project SPEV 2020 at the Faculty of Informatics and Management of the University Hradec Kralove, Czech Republic.
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.