Marketing logistics

Anetta Zielińska , Agnieszka Gałka

Abstract

The aim of the article is to show the need of the integration of marketing and logistics, their particular tasks,and issues connected with them. The paper focuses on showing logistics and marketing not as separate elements, but rather as an integrated management concept, that when utilized allows the enterprise to achieve success. The integration of different logistics processes and functions within logistics system and logistics management, as well as the integration of this system with the marketing system, within the scale of an enterprise and the market, is expressed in the integrated concept of marketing logistics management. This consists the basic dimension of modern business management.
Author Anetta Zielińska (MISaF / IZM / KL)
Anetta Zielińska,,
- Katedra Logistyki
, Agnieszka Gałka (WUE)
Agnieszka Gałka,,
- Wrocław University of Economics
Pages354-355
Publication size in sheets0.3
Book 7th International Youth Science Forum "Litteris Et Artibus", 2017, Lviv Polytechnic Publishing House, ISBN 9789669411082, 465 p.
Keywords in Englishlogistics management, marketing management, logistics, marketing, integration, management concepts, distribution, strategy, tasks, objectives
URL http://science.lpnu.ua/sites/default/files/attachments/2017/5218/importantdoc/litterisetartibusproceedings2017.pdf
Languageen angielski
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Zielinska_Galka_Marketing_logistics.pdf 110,86 KB
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