Outsourcing and Changes of Business Models of Polish Enterprises - Research Results
AbstractThe main goal of the paper is to identify and measure the strength of relations between changes made in different elements of business models of Polish companies using outsourcing. In particular, the presented findings should answer the question regarding the importance of Value Proposition (being, according to most of the business model concepts, its central element), as well as show the influence of using outsourcing on changes made within the business model. The paper presents the results of research amo ng 281 Polish companies, and the main research method was a questionnaire survey. The research presented here confirms the systemic nature of the business model. Statistically important dependencies were observed between the changes mad e in specific elemen ts of the business model, both quantitative and qualitative. The use of outsourcing by the companies forming the research sample was reflected in modifications of their business models. The research results seem to prove the empirical importance of Alexand er Osterwalder`s business model framework. Firstly, all the nine elements of Osterwalder`s business model framework are interrelated; secondly, the Value Proposition appears to be indeed the central element of a business model. From managerial perspective, the results show the importance of business model approach in strategic management, especially when planning and managing strategic changes within a company.
|Publication size in sheets||0.5|
Jedlicka Pavel, Maresova Petra, Soukal Ivan (eds.): Hradec Economic Days Vol. 8(1). Double-blind peer-reviewed proceedings part. I of the international scientific conference Hradec Economic Days 2018, 2018, University of Hradec Kralove, ISBN 9788074357008, 592 p.
Hradec_Economic_Days_Vol.8(1)_2018.pdf / 45,68 MB / No licence information
|Keywords in English||business model, outsourcing, strategic management, management change, system approach|
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