Strategic Orientations of the Network Business Models

Szymon Mazurek


Progressive globalisation and the rapidly developing information and telecommunication technologies drive the development of entrepreneurship and business activities that are based on the network structures. The purpose of this article is to present the methods of using the networks in business models (crowdsourcing, crowdfunding, network orchestrators and others) in the light of the concepts of the strategic orientations and propose a new theoretical framework for the analysis those business models. The central part of this paper presents a two-dimensional classification of the network business models, which comprises seven strategic network orientations: active/passive sourcing, active/passive distribution, active/passive participation and active formation. This systematization covers the whole spectrum of activities, which the companies may take in connection with the network structures. The classification proposed in this article has been confronted with other, universal classifications of the strategic orientations frequently quoted in the literature (Venkatraman, Miles and Snow and other authors), which converge with the proposed network use system only to a minor extent
Author Szymon Mazurek (ES / DIER)
Szymon Mazurek,,
- Department of International Economic Relations
Journal seriesTransformations in Business & Economics, ISSN 1648-4460, (A 20 pkt)
Issue year2018
Publication size in sheets0.75
Keywords in Englishnetworks, strategic orientation, network analysis, crowdsourcing
ASJC Classification1403 Business and International Management; 1406 Marketing; 2002 Economics and Econometrics; 3301 Social Sciences (miscellaneous); 3320 Political Science and International Relations
Languageen angielski
Score (nominal)20
Score sourcejournalList
Publication indicators Scopus SNIP (Source Normalised Impact per Paper): 2018 = 0.415; WoS Impact Factor: 2017 = 1.112 (2) - 2017=0.74 (5)
Citation count*3 (2020-09-18)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.