The Customer in Creating Innovation - Challenge for the Enterprise

Krystyna Mazurek-Łopacińska

Abstract

n/a
Author Krystyna Mazurek-Łopacińska (ES / IM / DMR)
Krystyna Mazurek-Łopacińska,,
- Department of Marketing Research
Pages43-58
Publication size in sheets0.75
Book Olejczuk-Merta Anna (eds.): The Transformation of Consumption and Consumer Behaviour, Monografie IBRKK, 2012, Instytut Badań Rynku, Konsumpcji i Koniunktur, ISBN 9788361284369, 173 p.
Languageen angielski
Score (nominal)4
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