External construed country image - the essence and the possibilitiess related to measurement of its conformity with internal country image

Magdalena Daszkiewicz

Abstract

n/a
Author Magdalena Daszkiewicz (ES / IM / DMR)
Magdalena Daszkiewicz,,
- Department of Marketing Research
Journal seriesMarketing i Zarządzanie, [Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu], ISSN 2450-775X, e-ISSN 2353-2874, (B 9 pkt)
Issue year2017
No1(47)
Pages11-20
Publication size in sheets0.5
Keywords in PolishWizerunek kraju, zinterpretowany zewnetrzny wizerunek, wewnętrzny wizerunek kraju, pomiar wizerunku kraju
Keywords in Englishexternal construed country image, country image, external construed image, internal country image, country imge mrasurement
DOIDOI:10.18276/miz.2017.47-01
Languageen angielski
Score (nominal)9
ScoreMinisterial score = 9.0, 02-07-2019, ArticleFromJournal
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