Creating Enterprise Image Versus Non-Financial Reports – A Case of The Social Reports Competition

Melania Bąk

Abstract

Enterprise image represents an invisible resource which creates opinions and ideas among stakeholders responsible for making strategic decisions. Creating enterprise image is possible owing to the properly composed set of both non-financial and financial information, provided to stakeholders in various types of non-financial reports (e.g. in an integrated report). From the perspective of modern accounting, it can be observed that non-financial reports are increasingly frequently perceived as a form of enterprise representation. The process of non-financial reporting, as a new trend in contemporary accounting, is characterized by a voluntary, creative and individual approach. The offered information does not originate directly from traditional accounting. The process of such reports preparation covers as follows: analysing the reasons underlying their development (considering both advantages and disadvantages), identifying the main stakeholder groups (addressees), highlighting important problems, defining goals and activities which address the disclosed issues, selecting and developing the respective measurement indicators, choosing the form of disclosure. One of the methods to present and create an image is the voluntary participation of an enterprise in the competitions of non-financial reporting dedicated to social responsibility purposes (e.g. Social Reports Competition organized in Poland). The competition contributes towards propagating the idea of non-financial reporting, increasing the transparency of business operations and engaging in the dialogue with stakeholders, which has a positive effect on enterprise image creation. Awareness in image development should be based on considering both benefits and threats resulting from the information presented in non-financial reports.
Author Melania Bąk (E&F / DFaA)
Melania Bąk,,
- Department of Finance and Accounting
Pages12247-12260
Publication size in sheets0.65
Book Soliman Khalid S. (eds.): Education Excellence and Innovation Management: A 2025 Vision to Sustain Economic Development during Global Challenges, 2020, International Business Information Management Association (IBIMA), ISBN 9780999855141
Keywords in EnglishEnterprise Image, Non-Financial Reports, Social Reports Competition
Referenced project[17] Program doskonałości naukowo - badawczej INTEREKON . . Project leader at WUEB: Ewa Stańczyk-Hugiet, , start date 01-01-2019, end date 31-12-2022, in run
COBN
Languageen angielski
File
Bak_M_Creating_Enterprise_Image_Versus.pdf 179,64 KB
Score (nominal)70
Score sourceconferenceList
Citation count*
Additional fields
UwagaThe project is financed by the Ministry of Science and Higher Education in Poland under the programme "Regional Initiative of Excellence" 2019-2022 project number 015/RID/2018/19 total funding amount 10 721 040,00 PLN.
Cite
Share Share

Get link to the record


* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
Back