Networking As an Approach for Managing Ambidexterity in Creative Industries – Literature Overview and Research Concept

Joanna Radomska , Przemysław Wołczek


As proposed by the paradox theory, companies are forced to deal with different pressures influencing their performance. Based on that assumption, the ambidexterity concept was proposed as an approach to simultaneously resolve the exploitation vs. exploration paradox. Analyzing the research results, we may confirm that those tensions are extremely important in creative industry where the pressure on fostering creativeness and, at the same time, optimizing the economic outcome is crucial. On the other hand, that creativeness (based on knowledge absorption) is strongly influenced by networking skills – either internal, or external. Therefore, based on the literature review and database search, we proposed perceiving networking as an approach enabling the combination of the tensions mentioned and, which in that way, manifests ambidexterity.
Author Joanna Radomska (ES / DSMa)
Joanna Radomska,,
- Department of Strategic Management
, Przemysław Wołczek (ES / DSMa)
Przemysław Wołczek,,
- Department of Strategic Management
Publication size in sheets0.75
Book Soliman Khalid S. (eds.): Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth. Proceedings of the 32nd International Business Information Management Association Conference (IBIMA), 2018, International Business Information Management Association (IBIMA), ISBN 9780999855119, 8422 p.
Soliman_Vision_2020_Sustainable_Economic_Development.pdf / No licence information (file archived - login or check accessibility on faculty)
32nd IBIMA Conference proceedings - Part 9 of 9.pdf / No licence information (file archived - login or check accessibility on faculty)
Keywords in Englishambidexterity, creative industry, networking, paradox theory, exploration, exploitation
Languageen angielski
Score (nominal)70
Score sourceconferenceList
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.