Level of Consumer Awareness in the Aspect of Local and Regional Food Products Originating from Lower Silesia - Results of Surveys

Izabela Kwil


The article addresses issues related to determining the level of consumer awareness in terms of local and regional food from the Lower Silesia region. In addition, regional food certification systems have been characterized. At the same time, the focus was on health-promoting products. The study uses literature studies and the results of questionnaire surveys conducted among a group of students participating in Student Activity Days in December 2017. The final part of the article presents conclusions from the conducted research, which results in relatively low consumer awareness in the studied area. The surveyed population group indicated that they know what local and regional products are, and in a few cases they were able to identify such products. The research carried out confirms that this knowledge is not sufficient. Respondents from Lower Silesia, as well as inhabitants of other voivodships, were able to exchange the food produced in the studied region to a small extent. The research results published in the article refer only to a part of the general population of the country, which is why they are for illustrative purposes only. Conducting such research on a group of people representing the entire population may be beneficial to determine the situation of consumers and entrepreneurs, and may serve as an indicator of the situation of local and regional products of Lower Silesia, in comparison with domestic production.
Author Izabela Kwil (EaE / IES / DLaC)
Izabela Kwil,,
- Department of Labor and Capital
Publication size in sheets0.6
Book Nalepka Adam, Ujwary-Gil Anna (eds.): Business and Non-Profit Organizations Facing Increased Competition and Growing Customers’ Demands. Proceedings of the 17th Conference of Scientists and Business People Tomaszowice, Poland, 18-19 June 2018, Business and Non-profit Organizations Facing Increased Competitions and Growing Customers' Demands, vol. 17, 2018, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", Foundation for the Dissemination of Knowledge and Science “Cognitione”, ISBN 9788395108228, [9788395108235], 661 p.
Nalepka_Ujwar_Gil_Business_And_Non_Profit_Organizations.pdf / 6,48 MB / No licence information
Keywords in EnglishLocal Food, Regional Products, Lower Silesia, Protected Designation of Origin, Guaranteed Traditional Specialty, Protected Geographical Indication
Languageen angielski
Kwil_Level_Of_Consumer_Awarness_In_The_Aspect.pdf 342,31 KB
Score (nominal)20
Score sourcepublisherList
Citation count*
Share Share

Get link to the record

* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.