Attitudes of Buyers in Poland Towards Socially Responsible Activities of Enterprises: Results of Pilot Studies
AbstractThe research problem, to whom the article was devoted, was formulated as the following question: How does the socially responsible activity of the company, in particular the eco-labeling, affects purchasing decisions? To solve this problem from the one hand, the author has made an analysis of existing data from the results of research carried out by various scientific centers all over the world, and on the other hand the author conducted her own pilot studies. The researcher used the following methods: the literature analysis and questionnaire research. The research shows that enterprises that operate unethically have to face consumer objections, which in an extreme case may take the form of a boycott of its products. Socially responsible initiatives of a given subject may be an incentive to purchase its products, although the final decision will often depend on additional factors, such as the quality and price of the product, the area in which the responsible company is involved and finally the type of corporate social responsibility (CSR) tools applied.
|Publication size in sheets||0.55|
Bachnik Katarzyna, Kaźmierczak Magdalena, Rojek-Nowosielska Magdalena, Stefańska Magdalena, Szumniak-Samolej Justyna (eds.): CSR in Contemporary Poland. Institutional Perspectives and Stakeholder Experiences, 2020, Palgrave Macmillan, ISBN 9783030422769, , 271 p., DOI:10.1007/978-3-030-42277-6
Bachnik_Kazmierczak_Rojek_Nowosielska_Stefanska_Szumniak_Samolej_CSR_In_Contemporary_Poland.pdf / No licence information (file archived - login or check accessibility on faculty)
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.