Managing Relationships Value of Companies with Market Stakeholders – the Perspective of Flexibility in the Relationships
AbstractThe paper’s aim is the analysis of managing relationships from the perspective of the flexibility of the relationship’s creation between an enterprise and market stakeholders and the flexibility of the relationship’s creation impact on the performance of the company. The studies constitute the basis for developing the conceptual framework of the flexibility of the relationship’s creation between the enterprise and market stakeholders. The analysis also was served to identify research objectives. The further part of the paper describes the empirical verification of the set of assumptions using a quantitative study. Finally, the implications for further research in this area are indicated
|Publication size in sheets||1|
|Book||Omerzel Doris Gomezelj, Nastav Bojan, Semak Suzana (eds.): MIC 2012: Managing Transformation with Creativity. Proceedings of the 13th International Conference, [Selected Papers], 2012, University of Primorska, Faculty of Management Koper, ISBN 978-961-266-201-1|
|Keywords in English||relationship, flexibility, value, stakeholders, flexibility in the relationships, relationships value management, relationship’s creation|
|Citation count*||1 (2016-05-26)|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.