Intentionality of Corporate Behaviour in Relationships with Market Stakeholders
AbstractThe study presents a theoretical analysis of the reasons for the intentionality of behaviour of the relationship entities in two perspectives i.e. a relational one and a relative one. The study puts forward a methodology of an empirical research into the intentionality of behaviour of the relationship entities. It also details the research objectives. The results of conducted interview studies in the intentionality of the actions of the relationship entities and market stakeholders have also been presented
|Publication size in sheets||0.4|
|Book||Ginevicius Romualdas, Rutkauskas Aleksandras Vytautas, Stankeviciene Jelena (eds.): The 7th International Scientific Conference. Business and Management 2012. Selected Papers [dokument elektroniczny], 2012, Vilnius Gediminas Technical University, ISBN 978-609-457-116-9|
|Keywords in English||relationship, market stakeholders, intentionality of corporate behaviour, business objectives, competitive advantage|
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