Nominal Response - Based Conjoint Analysis of Banking Products

Adam Sagan , Aneta Rybicka , Justyna Brzezińska

Abstract

The aim of the paper is application of Nominal Response IRT (NR-IRT) polytomous measurement model (Bock 1972) within the framework of conjoint analysis of banking product on Polish market. Proposed approach links the tradition of conjoint measurement of dominance structures in attitude measurement with the preference analysis. Incorporating the explicit measurement model within the conjoint analysis allows for error - in variables effect and controlling for downward bias in estimates of the parameters. Additionally, it combines the fundamental conjoint measurement of Rasch tradition with the preference - oriented conjoint analysis.
Author Adam Sagan - Cracow University of Economics
Adam Sagan,,
-
, Aneta Rybicka (E&F / DEaCS)
Aneta Rybicka,,
- Department of Econometrics and Computer Science
, Justyna Brzezińska - University of Silesia in Katowice (UŚ)
Justyna Brzezińska,,
-
Pages708-716
Publication size in sheets0.5
Book Soliman Khalid S. (eds.): Education Excellence and Innovation Management: A 2025 Vision to Sustain Economic Development during Global Challenges, 2020, International Business Information Management Association (IBIMA), ISBN 9780999855141
Keywords in EnglishConjoint Analysis, Nominal Model, Banking Products, R Software
Languageen angielski
File
Sagan_Rybicka_Brzezinska_Nominal_Response_Based_Conjoint_Analysis.pdf 145,2 KB
Score (nominal)70
Score sourceconferenceList
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