Przyszłe modele biznesowe na rynku Mediów 4.0

Katarzyna Kupczyk

Abstract

The aim of the paper is to present possible future business models in terms of new opportunities for gaining incomes by media entities. For that purpose, there were discussed features of entities from Media 4.0 area, their further development opportunities and completely new phenomena – media products. Future business models and models in terms of gaining incomes will be based on many storages. In terms of methodology, the analysis of the newest available materials about that topic was used – including among others research papers and studies made by renowned international research institutes and consulting companies. They are refilled by conclusions of the author, who was professionally associated with the media market. In that context, the author wants to underline, that many phenomena in that sphere are new and, therefore, they have not been analyzed yet.