The relationship of logistics and marketing in the field of customer service

Marta Kadłubek , Joanna Nowakowska-Grunt , Manuela Ingaldi , Szymon Dziuba


The paper presents the problem of customer service as the field of the relationship of logistics and marketing. Mutual completion, dependencies and discrepancies of logistics and marketing potentials in the area of customer service have been reflected in the presented logistics and marketing processes in a traditional approach to customer service, the concepts of marketing logistics, logistics marketing or logistics and marketing management.
Author Marta Kadłubek
Marta Kadłubek,,
, Joanna Nowakowska-Grunt
Joanna Nowakowska-Grunt,,
, Manuela Ingaldi - Czestochowa University of Technology (PCz)
Manuela Ingaldi,,
, Szymon Dziuba (EaE / IES / DLaC)
Szymon Dziuba,,
- Department of Labor and Capital
Publication size in sheets0.5
Book CLC 2016: Carpathian Logistics Congress - Conference Proceedings [CD-ROM], 2017, Tanger Ltd., ISBN 9788087294765, 713 p.
Keywords in Englishcustomer service, logistics, marketing
Languageen angielski
Score (nominal)15
Score sourceconferenceIndex
Publication indicators WoS Citations = 0
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.