The relationship of logistics and marketing in the field of customer service

Marta Kadłubek , Joanna Nowakowska-Grunt , Manuela Ingaldi , Szymon Dziuba

Abstract

The paper presents the problem of customer service as the field of the relationship of logistics and marketing. Mutual completion, dependencies and discrepancies of logistics and marketing potentials in the area of customer service have been reflected in the presented logistics and marketing processes in a traditional approach to customer service, the concepts of marketing logistics, logistics marketing or logistics and marketing management.
Author Marta Kadłubek
Marta Kadłubek,,
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, Joanna Nowakowska-Grunt
Joanna Nowakowska-Grunt,,
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, Manuela Ingaldi
Manuela Ingaldi,,
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, Szymon Dziuba (EaE / IES / DLaC)
Szymon Dziuba,,
- Department of Labor and Capital
Pages706-713
Publication size in sheets0.5
Book CLC 2016: Carpathian Logistics Congress - Conference Proceedings [CD-ROM], 2017, Tanger Ltd., ISBN 9788087294765, 713 p.
Keywords in Englishcustomer service, logistics, marketing
Languageen angielski
Score (nominal)5
Publication indicators WoS Citations = 0
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