Are the Generations Ready to Accept the New Technologies in Life Insurance Underwriting? Questionnaire Study in Poland

Ilona Kwiecień , Patrycja Kowalczyk-Rólczyńska , Michał Popielas


In the risk assessment of life insurance, demographic trends and behavioural changes compared to the use of new technologies are crucial today. The ability to process everincreasing amounts of customer data, such as data from search engines, shopping portals, social media activity data or data from devices or mobile applications, enables insurers to receive high quality customer data and provide them with personalized insurance purchase offers. The ‘pay as you live’ concept, where the use of technology allows the collection of current data on key risk parameters in life insurance, such as lifestyle and health, and enables interactive reactions. Market analyses show that the use of new technologies varies according to the characteristics and attitudes of different generations. Attitudes are examined in the area of using new technologies in life insurance. This study hypothesizes that the attitude of buyers will change depending on the generation (age). To test this hypothesis, the results of surveys conducted in Poland are presented. A sample of 304 respondents was analysed, based on a survey conducted in the period June-July 2019. To analyse the results and assess the correlation between certain features, the authors performed a chi-square independence test, Fisher's exact probability test and a Mann-Whitney U test. Findings show that despite the widespread use of mobile devices, the number of respondents who would agree to monitor their health and share data with an insurance company is small. Only 32% of the people using these mobile applications would provide the insurance company with data on their life parameters, health condition, physical activity and lifestyle in exchange for reducing insurance premiums when purchasing life insurance. In this group, 35% of the respondents would expect to receive a free smartwatch or a free smart band from the insurance company. Most respondents (68%) would not do this, mainly due to concerns about privacy and a fear of raising the insurance premium. Surprisingly, against the background of the analysed characteristics of the generations, it is worth noting that there is no significant difference between the generations. On the other hand, this study found that there is a significant correlation between genders and also between BMI and the acceptance of monitoring.
Author Ilona Kwiecień (E&F / DI)
Ilona Kwiecień,,
- Department of Insurance
, Patrycja Kowalczyk-Rólczyńska (E&F / DI)
Patrycja Kowalczyk-Rólczyńska,,
- Department of Insurance
, Michał Popielas (MISaF / IZF / DoI)
Michał Popielas,,
- Department of Insurance
Journal seriesJournal of Eastern Europe Research in Business and Economics. Series of Economics and Management Issues, ISSN 2169-0367, (0 pkt)
Issue year2020
Publication size in sheets0.55
Article number539912,
Keywords in English Life Insurance; Underwriting; New Technologies, Generations
Languageen angielski
Kwiecien_I_Kowalczyk-Rolczynska_P_Popielas_M_Are_the_Generations_Ready.pdf 209,9 KB
Score (nominal)5
Score sourcejournalList
Citation count*
Additional fields
UwagaThe project is financed by the Ministry of Science and Higher Education in Poland under the programme "Regional Initiative of Excellence" 2019 - 2022, project number 015/RID/2018/19, the total funding amount is10 721 040,00 PLN.
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.