Badania marketingowe - nowe paradygmaty i metody w gospodarce cyfrowej

Krystyna Mazurek-Łopacińska

Abstract

n/a
Author Krystyna Mazurek-Łopacińska (ES / IM / DMR)
Krystyna Mazurek-Łopacińska,,
- Department of Marketing Research
Pages133-156
Publication size in sheets1.15
Book Gregor Bogdan, Kaczorowska-Spychalska Dominika (eds.): Marketing w erze technologii cyfrowych. Nowoczesne koncepcje i wyzwania, 2018, Wydawnictwo Naukowe PWN, ISBN 9788301202248, 272 p.
Languagepl polski
Score (nominal)20
Score sourcepublisherList
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