Strategie marketingowe polskich marek modowych w kontekście ekspansji na rynki zagraniczne

Barbara Mróz-Gorgoń

Abstract

n/a
Author Barbara Mróz-Gorgoń (ES / IM / DPM)
Barbara Mróz-Gorgoń,,
- Department of Principles of Marketing
Journal seriesStudia i Prace Wydziału Nauk Ekonomicznych i Zarządzania, [Studia i Prace WNEiZ US - od 2016], ISSN 2080-4881, e-ISSN 2300-4096 , (B 9 pkt)
Issue year2015
No39/2
Pages421-433
Publication size in sheets0.6
Keywords in Polishstrategia, internacjonalizacja, branża modowa
Keywords in Englishstrategy, internationalisation, fashion brands
Languagepl polski
Score (nominal)9
ScoreMinisterial score = 9.0, 02-07-2019, ArticleFromJournal
Ministerial score (2013-2016) = 9.0, 02-07-2019, ArticleFromJournal
Citation count*2 (2019-11-30)
Additional fields
Tyt_nrZarządzanie. Tom 2
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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