Wine Business Models in the Slovakian Tokaj Region

Daria Hołodnik , Kazimierz Perechuda

Abstract

The authors tackle a problem of the experience marketing applied in wine business models successfully. From the theoretical point of view, it has been used the meaning field concepted as the original authors’ view toward satisfactory experience at a winery. Because due to the experience marketing we should consider a wine business model as organizational capability ready to resolve emerging customer related issues in a friendly, creative and humanistic way. The shadow customer perspective was applied as a leading method of detection of tangible (infrastructure) and intangible (relationship and atmosphere) elements of wine tourism service experienced in three analyzed wineries from the Slovakian Tokaj region. Particular attention was put upon: professional and friendly wine visits, wine tours, wine tasting; qualified wine education and conversations; family-style and boutique hospitality, service flexibility in resolving emerging customer related issues.
Author Daria Hołodnik - Opole University of Technology
Daria Hołodnik,,
-
, Kazimierz Perechuda (BM / DBIiM)
Kazimierz Perechuda,,
- Department of Business Intelligence in Management
Pages15535-15544
Publication size in sheets0.5
Book Soliman Khalid S. (eds.): Education Excellence and Innovation Management: A 2025 Vision to Sustain Economic Development during Global Challenges, 2020, International Business Information Management Association (IBIMA), ISBN 9780999855141
Keywords in EnglishWine Business Models, Experience Marketing, Wine Tourism Experience, Tokaj Region
Languageen angielski
File
Holodnik_Perechuda_Wine_Business_Models_In_The_Slovakian.pdf 219,21 KB
Score (nominal)70
Score sourceconferenceList
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