Konsumenci w turystyce muzealnej

Izabela Ścibiorska-Kowalczyk

Abstract

The beginning of the twenty-first century is a period of unprecedented pace of change that are occurring in all areas of life. Changing social, economic and technological conditions cause changes in tourism consumption. There are new forms of tourism, gaining his followers and cause a reaction in the form of a new tourist offer. The aim of the article is to present the importance of consumer behavior and the factors affecting them for the level of consumption occurring in cultural and historical tourism. In the first part of the article presents the basic issues of cultural and historical tourism, in the second part of the importance of consumer behavior and changing attitudes of tourists using goods and services in tourism and culture areas.