Customer relationships as dynamic capabilities of an enterprise – theoretical aspects and practical implications
AbstractThe article has a character of a theoretical overview and presents marketing aspects of the Resource-Based View (RBV). The considerations in this article are related to the Dynamic Capability Concept as a new research area in management sciences. The theses of the ar-ticle focus particularly on locating customer relationships in the conceptual discourse of this concept. The purpose of this article is to identify relationships with customers as dy-namic capabilities of an enterprise. The article also presents directions of practical implica-tions and possibilities for using relational skills as a source of competitive advantage of an enterprise. The article uses the method of source analysis, which is based on domestic and foreign literature of the subject.
|Journal series||Scientific Journal of the Military University of Land Forces, ISSN 2544-7122, e-ISSN 2545-0719, (B 8 pkt)|
|Publication size in sheets||0.5|
|Keywords in English||customer, relations, dynamic abilities|
|Score||= 8.0, 05-02-2020, ArticleFromJournal|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.