Customer relationships as dynamic capabilities of an enterprise – theoretical aspects and practical implications

Anetta Pukas

Abstract

The article has a character of a theoretical overview and presents marketing aspects of the Resource-Based View (RBV). The considerations in this article are related to the Dynamic Capability Concept as a new research area in management sciences. The theses of the ar-ticle focus particularly on locating customer relationships in the conceptual discourse of this concept. The purpose of this article is to identify relationships with customers as dy-namic capabilities of an enterprise. The article also presents directions of practical implica-tions and possibilities for using relational skills as a source of competitive advantage of an enterprise. The article uses the method of source analysis, which is based on domestic and foreign literature of the subject.
Author Anetta Pukas (ES / IM / DPM)
Anetta Pukas,,
- Department of Principles of Marketing
Journal seriesScientific Journal of the Military University of Land Forces, ISSN 2544-7122, e-ISSN 2545-0719, (B 8 pkt)
Issue year2018
Vol190
No4
Pages162-170
Publication size in sheets0.5
Keywords in Englishcustomer, relations, dynamic abilities
DOIDOI:10.5604/01.3001.0013.0731
URL https://zeszyty-naukowe.awl.edu.pl/resources/html/article/details?id=187243
Languageen angielski
Score (nominal)8
Score sourcejournalList
ScoreMinisterial score = 8.0, 05-02-2020, ArticleFromJournal
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