Customer relationships as dynamic capabilities of an enterprise – theoretical aspects and practical implications
AbstractThe article has a character of a theoretical overview and presents marketing aspects of the Resource-Based View (RBV). The considerations in this article are related to the Dynamic Capability Concept as a new research area in management sciences. The theses of the ar-ticle focus particularly on locating customer relationships in the conceptual discourse of this concept. The purpose of this article is to identify relationships with customers as dy-namic capabilities of an enterprise. The article also presents directions of practical implica-tions and possibilities for using relational skills as a source of competitive advantage of an enterprise. The article uses the method of source analysis, which is based on domestic and foreign literature of the subject.
|Journal series||Scientific Journal of the Military University of Land Forces, [Zeszyty Naukowe Wyższej Szkoły Oficerskiej Wojsk Lądowych], ISSN 2544-7122, [2300-0090, 1731-8157], (B 8 pkt)|
|Publication size in sheets||0.5|
|Keywords in English||customer, relations, dynamic abilities|
|Score|| = 8.0, 09-04-2019, ArticleFromJournal|
= 8.0, 09-04-2019, ArticleFromJournal
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