The Reflection of Seniors’ Needs in the Business Model for Their Occupational Activation Via The Service e-Marketplace Platform in Poland

Robert Kutera , Karol Łopaciński , Maja Leszczyńska , Wiesława Gryncewicz


The authors address the issues of activating elderly people and improving their quality of life in the context of the possibility of increasing their effectiveness through the use of modern ICT solutions. The concept of the service e-marketplace platform for occupational activation of elderly people is presented and set in the context of Polish market conditions. Those entry data were gathered using three research methods: the extensive literature study, in-depth direct interviews and the survey dedicated to elderly people in Poland. On that basis the business model for implementation of such a platform for Polish market is proposed, what constitutes the main aim of the paper. The model includes the values provided to its users, the planned ways of achieving them, key market stakeholders and financial aspects following the Business Model Canvas methodology. Finally, the applicability of the business model in the light of the identified users’ needs has been proven by collating the model details with the particular needs. The results of the research could be a guide for institutional stakeholders of the market on their way to reach their strategic goals in the area of activation of elderly users
Author Robert Kutera (MISaF / IBI / DISD)
Robert Kutera,,
- Department of Information Systems Design
, Karol Łopaciński (MISaF / IBI / DISD)
Karol Łopaciński,,
- Department of Information Systems Design
, Maja Leszczyńska (MISaF / IBI / DISD)
Maja Leszczyńska,,
- Department of Information Systems Design
, Wiesława Gryncewicz (MISaF / IBI / DISD)
Wiesława Gryncewicz,,
- Department of Information Systems Design
Journal seriesIADIS International Journal on WWW/Internet, ISSN 1645-7641, (5 pkt)
Issue year2017
Publication size in sheets0.75
Keywords in EnglishOccupational Activation, Elderly People, Service E-Marketplace Platform, Business Model, Market Analysis
Languageen angielski
Kutera_Lopacinski_Leszczynska_Gryncewicz_The_ Reflection_ of_ Seniors’_ Needs_ in_ the_ Business_ Model2017.pdf 427,85 KB
Score (nominal)5
ScoreMinisterial score = 5.0, 30-09-2019, ArticleFromJournal
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.