Creating Customer-Based Brand Equity by Enhancing Positive Service Encounters

Cezary Kwiatkowski

Abstract

n/a
Author Cezary Kwiatkowski (EMaT)
Cezary Kwiatkowski,,
- Faculty of Economics, Management and Tourism
Pages135-136
Publication size in sheets0.3
Book Cuhraj N.I. (eds.): Management of Economical Processes at the Macro- and Microlevels: Problems and Prospects of Solution. Conference Proceedings, 2018, Wydawnictwo Politechniki Lwowskiej, ISBN 978-966-941-162-4, 186 p.
LVIV-2018.pdf / No licence information (file archived - login or check accessibility on faculty)
Languageen angielski
Not used for evaluationyes
Score (nominal)0
Score sourceconferenceList
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