Marketing branży modowej – innowacje i trendy
AbstractInnovation is critical to progress, both for consumers, companies and countries. Fashion is an important element of the cultural and social development and one of the most important elements of creating personal image. In recent years there have been many innovations at fashion market, especially in the context of product innovation and new forms of promotion, which has a close relationship with visible trends in consumption and technological progress. This article presents some examples of new innovations in the fashion industry - both in Poland and abroad, thus helping to bridge the gap at research on the process of creating innovation in this important industry. The aim of this article is to point trends in the development of innovation in the fashion industry by analysis of the marketing mix tools.
|Journal series||Logistyka, ISSN 1231-5478, (B 10 pkt)|
|No||2 (CD nr 2)|
|Score|| = 0.0, 02-07-2019, ArticleFromJournal|
= 10.0, 02-07-2019, ArticleFromJournal
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