Marketing branży modowej – innowacje i trendy

Barbara Mróz-Gorgoń

Abstract

Innovation is critical to progress, both for consumers, companies and countries. Fashion is an important element of the cultural and social development and one of the most important elements of creating personal image. In recent years there have been many innovations at fashion market, especially in the context of product innovation and new forms of promotion, which has a close relationship with visible trends in consumption and technological progress. This article presents some examples of new innovations in the fashion industry - both in Poland and abroad, thus helping to bridge the gap at research on the process of creating innovation in this important industry. The aim of this article is to point trends in the development of innovation in the fashion industry by analysis of the marketing mix tools.
Author Barbara Mróz-Gorgoń (ES / IM / DPM)
Barbara Mróz-Gorgoń,,
- Department of Principles of Marketing
Journal seriesLogistyka, ISSN 1231-5478, (B 10 pkt)
Issue year2015
No2 (CD nr 2)
Pages1287-1293
Languagepl polski
Score (nominal)10
ScoreMinisterial score = 0.0, 02-07-2019, ArticleFromJournal
Ministerial score (2013-2016) = 10.0, 02-07-2019, ArticleFromJournal
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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