Poland and China in the light of Hofstede cultural dimensions

Aleksandra Kuźmińska-Haberla


A foreign expansion is becoming an indispensable element of successful existence of enterprises in many countries, including Poland. Most companies are looking for business opportunities in Europe, however the number of companies reaching more distant coun tries is growing. Among markets that are in the focus of Polish enterprises is China. Both scholars and practitioners agree that adequate preparation is a crucial element of a success in foreign expansion. One of the important issues that require consider ation are cultural differences. According to many studies, the typologies of national cultures may be helpful in unde rstanding the differences . Among the most interesting and widely used ones is the typology developed by Geert Hofstede. The main objective of the paper is to compare Poland and China in the light of Hofstede cultural dimensions and to verify the importance of particular dimensions from the point of view of doing business by Polish companies in China.
Author Aleksandra Kuźmińska-Haberla (ES / IM / DMM)
Aleksandra Kuźmińska-Haberla,,
- Department of Marketing Management
Publication size in sheets0.5
Book Loster Tomas, Pavelka Tomas (eds.): The 11th International Days of Statistics and Economics. Conference Proceedings, 2017, MELANDRIUM, ISBN 9788087990124, 1922 p.
Keywords in Englishculture, cultural differences, cultural dimensions
URL https://msed.vse.cz/msed_2017/sbornik/toc.html
Languageen angielski
Kuzminska-Haberla_Poland_and_China_in_the.pdf 315,05 KB
Score (nominal)15
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