In search for customer loyalty model of tourist services
AbstractThe purpose of the hereby study is to discuss models presented in the subject literature and reflecting the customer loyalty development process, identifying the explanatory variables applied in these models, as well as specifying the ones which can be subject to verification in research covering customer loyalty on tourist market. The author attempts to implement the selected model constructions in the area of tourist economy, whereas the analysis and critical approach to the available literature facilitates the development of a theoretical model proposal covering customer loyalty of tourist enterprises.
|Journal series||Scientific Journal of University of Szczecin "Service Management", ISSN 1898-0511, e-ISSN 2353-2858, (B 13 pkt)|
|Publication size in sheets||0.5|
|Keywords in English||customer behavior, customer loyalty of tourist services, customer loyalty model of tourist enterprises|
|License||Journal (articles only); author's original; ; after publication|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.