In search for customer loyalty model of tourist services

Izabela Michalska-Dudek


The purpose of the hereby study is to discuss models presented in the subject literature and reflecting the customer loyalty development process, identifying the explanatory variables applied in these models, as well as specifying the ones which can be subject to verification in research covering customer loyalty on tourist market. The author attempts to implement the selected model constructions in the area of tourist economy, whereas the analysis and critical approach to the available literature facilitates the development of a theoretical model proposal covering customer loyalty of tourist enterprises.
Author Izabela Michalska-Dudek (EMaT / DMaTM)
Izabela Michalska-Dudek,,
- Department of Marketing and Tourism Management
Journal seriesScientific Journal of University of Szczecin "Service Management", ISSN 1898-0511, e-ISSN 2353-2858, (B 13 pkt)
Issue year2015
Publication size in sheets0.5
Keywords in Englishcustomer behavior, customer loyalty of tourist services, customer loyalty model of tourist enterprises
Languageen angielski
LicenseJournal (articles only); author's original; Uznanie Autorstwa - Na Tych Samych Warunkach (CC-BY-SA); after publication
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Score (nominal)13
Score sourcejournalList
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