Towards Human-Machine Partnership in Strategic Management

Katarzyna Liwarska-Fulczyk


Increasing capabilities of artificial intelligence and other cognitive technologies allow humans to collaborate with computers as associates on a scale never before. This, by contrast, implies a new level of challenge for the analysis of human-machine collaboration in various business domains. Despite a growing stream of literature on the cooperation between humans and AI, there are few academic research papers devoted to the question of cooperation among business executives and machines. Accordingly, this paper discusses the human-machine partnership in the process of strategic management. For this purpose, the author provides an in-depth analysis of the current and evolving capacities of AI. Additionally, a thorough review of existing research is conducted. The key findings of the study reveal that to embrace the promise of AI strategic management is to be redesigned around both humans as well as machines’ capabilities. This requires human-machine integration that resembles a shifting division of work between business executives and artificial intelligence.
Author Katarzyna Liwarska-Fulczyk (WUEB)
Katarzyna Liwarska-Fulczyk,,
- Wroclaw University of Economics and Business
Publication size in sheets0.5
Book Soliman Khalid S. (eds.): Education Excellence and Innovation Management: A 2025 Vision to Sustain Economic Development during Global Challenges, 2020, International Business Information Management Association (IBIMA), ISBN 9780999855141
Keywords in EnglishArtificial Intelligence, Cognitive Computing, Human-Machine Partnership, Strategic Management
Languageen angielski
Liwarska_Fulczyk_Towards_Human_Machine_Partnership_In_Strategic.pdf 97,83 KB
Score (nominal)70
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UwagaThe publication of this paper was funded by the Wroclaw University of Business and Economics.
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