Management of Knowledge Workers. Support for Creative Thinking and Action - the Case of Creative Industries

Mieczysław Morawski


Creativity remains the source of innovation and therefore talented workers, presenting large creative potential are highly desirable. Their activities are characterized by creative, unconventional, original thinking and functioning. Highly gifted people represent the core of Creative Industries (CI), especially in video games studios e.g.: computer specialists, animation programmer, concept artist, combat designers, creative audio director. Their activities are based on creativity. CI was defined as the activities which have their origin in individual creativity, skill and talent as well as open the potential for wealth and job creation by generating and taking advantage of intellectual property. It is of crucial importance to establish such working environment which enhances creativity. Creativity is fundamental for innovation processes the effects of which are increasingly complicated and complex. The activities characteristic for enterprises operating in the sector of creative industries are initiated based on the individual creativity of talented, open and competent workers. Simple management systems based on the confirmed forms of control, supervision, and formal procedures are insufficient to create added value in the sector of creative industries. The analysis of the subject literature provides some, but not many ideas on how to manage knowledge workers. It applies, in particular, to the new sector of creative industries. The aim of this paper is to develop a model of knowledge workers’ management supporting creative thinking and acting. The research was based on survey studies. The survey questions were addressed to entrepreneurs and managers. The study sample consisted of several SME businesses operating in the sector of creative industries in Poland. The obtained results were used as the starting point in the discussion and in presenting the final conclusions. The paper will divided into the following parts: the first offer the subject literature review: the essence of such phenomena creativity, knowledge worker in CI sector, the second describes the conducted empirical research including their results to be followed by the discussion presenting the Author’s model of work environment for knowledge workers in creative industries includes factors enhancing creative thinking (third parts of chapter) The study was finalized with conclusions and the list of references. One of the conclusions: The elements of the work environment which stimulate creativity are mainly represented by the so-called “soft” management" components referring to various aspects of human capital management in an organization. Their coexistence has to be adequately focused on strengthening workers’ skills, willingness and confidence in applying knowledge at an individual, group and organizational level.
Author Mieczysław Morawski (EMaT / DES)
Mieczysław Morawski,,
- Department of Enterprise Studies
Publication size in sheets17.95
Book Bratianu Constantin, Zbuchea Alexandra, Vitelar Alexandra (eds.): Strategica: Challenging the Status Quo in Managemkent and Economics, 2018, Tritonic Publishing House, ISBN 978-606-749-365-8, 1452 p.
Strategica_International_Academic_Conference.pdf / 15,85 MB / No licence information
Keywords in Englishcreativity; Creative Industries; knowledge workers; management of knowledge workers; model of the work environment
Languageen angielski
Score (nominal)15
Score sourceconferenceIndex
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