Studying effectiveness of marketing efforts aimed at raising customer value on the B2B market

Ryszard Kłeczek

Abstract

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Author Ryszard Kłeczek (ES / IM / DPM)
Ryszard Kłeczek,,
- Department of Principles of Marketing
Pages57-75
Publication size in sheets0.9
Book Dobiegała-Korona Barbara, Masiukiewicz Piotr (eds.): Customer value creation. Theory and practice, 2012, Szkoła Główna Handlowa - Oficyna Wydawnicza, ISBN 978-83-7378-719-3, 211 p.
Languageen angielski
Score (nominal)4
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