WCAG 2.0 as an element of external communication and branding of selected public administration institutions

Jędrzej Wasiak-Poniatowski , Barbara Mróz-Gorgoń


The article presents issues related to the elements of branding of public institutions (local government units) in the context of the implementation of effective standards for access to content published on the Internet (WCAG 2.0). The presented research results show a far-reaching divergence between the broadly understood image building and the complex aspects of the quality of communication, in particular directed to people with various disabilities.
Author Jędrzej Wasiak-Poniatowski (ES / IM / DPM)
Jędrzej Wasiak-Poniatowski,,
- Department of Principles of Marketing
, Barbara Mróz-Gorgoń (ES / IM / DPM)
Barbara Mróz-Gorgoń,,
- Department of Principles of Marketing
Journal seriesScientific Journal of the Military University of Land Forces, [Zeszyty Naukowe Wyższej Szkoły Oficerskiej Wojsk Lądowych], ISSN 2544-7122, e-ISSN 2545-0719, (B 20 pkt)
Issue year2018
Publication size in sheets0.5
Keywords in EnglishWCAG 2.0, public administration, local government units, communication, branding
URL https://zeszyty-naukowe.awl.edu.pl/resources/html/article/details?id=187247
Languageen angielski
Score (nominal)8
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