WCAG 2.0 as an element of external communication and branding of selected public administration institutions

Jędrzej Wasiak-Poniatowski , Barbara Mróz-Gorgoń

Abstract

The article presents issues related to the elements of branding of public institutions (local government units) in the context of the implementation of effective standards for access to content published on the Internet (WCAG 2.0). The presented research results show a far-reaching divergence between the broadly understood image building and the complex aspects of the quality of communication, in particular directed to people with various disabilities.
Author Jędrzej Wasiak-Poniatowski (ES / IM / DPM)
Jędrzej Wasiak-Poniatowski,,
- Department of Principles of Marketing
, Barbara Mróz-Gorgoń (ES / IM / DPM)
Barbara Mróz-Gorgoń,,
- Department of Principles of Marketing
Journal seriesScientific Journal of the Military University of Land Forces, [Zeszyty Naukowe Wyższej Szkoły Oficerskiej Wojsk Lądowych], ISSN 2544-7122, [2300-0090, 1731-8157], (B 8 pkt)
Issue year2018
Vol190
No4
Pages193-201
Publication size in sheets0.5
Keywords in EnglishWCAG 2.0, public administration, local government units, communication, branding
DOIDOI:10.5604/01.3001.0013.0735
URL https://zeszyty-naukowe.awl.edu.pl/resources/html/article/details?id=187247
Languageen angielski
Score (nominal)8
ScoreMinisterial score = 8.0, 01-04-2019, ArticleFromJournal
Ministerial score (2013-2016) = 8.0, 01-04-2019, ArticleFromJournal
Citation count*
Cite
Share Share

Get link to the record


* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
Back