WCAG 2.0 as an element of external communication and branding of selected public administration institutions
Jędrzej Wasiak-Poniatowski , Barbara Mróz-Gorgoń
AbstractThe article presents issues related to the elements of branding of public institutions (local government units) in the context of the implementation of effective standards for access to content published on the Internet (WCAG 2.0). The presented research results show a far-reaching divergence between the broadly understood image building and the complex aspects of the quality of communication, in particular directed to people with various disabilities.
|Journal series||Scientific Journal of the Military University of Land Forces, [Zeszyty Naukowe Wyższej Szkoły Oficerskiej Wojsk Lądowych], ISSN 2544-7122, e-ISSN 2545-0719, (B 20 pkt)|
|Publication size in sheets||0.5|
|Keywords in English||WCAG 2.0, public administration, local government units, communication, branding|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.