The determinants of shopping place selection in Poland – the survey results

Anna Gardocka-Jałowiec , Katarzyna Szalonka , Piotr Stańczyk

Abstract

Goal – The aim of the empirical research using the electronic survey questionnaire was to identify the determinants of consumers’ behavior on the market on the basis of the type, place and frequency of purchasing goods that satisfy the basic needs. Research methodology – There were presented results of the survey conducted online (n=482) in Poland. The character of the sample was random and representative. Score – The research showed that 97% of respondents do shopping at least once a week, whereas 33% of surveyed individuals go shopping every day. There was observed statistically essential dependence of preferences related to the shopping frequency on the age and the character of the town and region. The selection of the shopping place was, in statistic terms, influenced by the region – voivodeship (except for coffee/tea ) and by the character of the town (except for bakery products and sweet baked goods) or the level of incomes (chiefly with regards to the purchase of cold meats and coffee/tea).
Author Anna Gardocka-Jałowiec - University of Bialystok (UwB)
Anna Gardocka-Jałowiec,,
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, Katarzyna Szalonka - University of Wrocław (UWr)
Katarzyna Szalonka,,
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, Piotr Stańczyk (ES / DPaEH)
Piotr Stańczyk,,
- Department of Philosophy and Economic History
Journal seriesOptimum. Studia Ekonomiczne, ISSN 1506-7637, (B 10 pkt)
Issue year2018
No4(94)
Pages274-285
Publication size in sheets13.7
Keywords in English consumers’ behaviors, shopping frequency, shopping place, determinants of shopping, consumption in Poland
DOIDOI:10.15290/oes.2018.04.94.20
URL http://optimum.uwb.edu.pl/index.php/osj/article/view/202
Languageen angielski
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Score (nominal)10
Score sourcejournalList
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