The multiple correspondence analysis of customer preferences at m-commerce market

Maja Kiba-Janiak , Katarzyna Cheba , Tomasz Kołakowski

Abstract

The paper presents a multiple correspondence analysis of customer preferences at the m-commerce market. The authors have focused on customer preferences in relation to the use of mobile phones while shopping. The correspondence analysis has been developed based on the survey results conducted among 408 customers. During the study 4 consumer segments were selected in terms of behaviour regarding the possibilities and ways of using mobile phones while shopping.
Author Maja Kiba-Janiak (EMaT / DSMaL)
Maja Kiba-Janiak,,
- Department of Strategic Management and Logistics
, Katarzyna Cheba
Katarzyna Cheba,,
-
, Tomasz Kołakowski (EMaT / DSMaL)
Tomasz Kołakowski,,
- Department of Strategic Management and Logistics
Journal seriesActual Problems of Economics, ISSN 1993-6788, (5 pkt)
Issue year2015
No5 (167)
Pages462-469
Publication size in sheets0.4
Keywords in Englishmobile technology, mobile telephony, multiple correspondence analysis, shopping
Languageen angielski
Score (nominal)4
ScoreMinisterial score = 4.0, 02-07-2019, ArticleFromJournal
Ministerial score (2013-2016) = 4.0, 02-07-2019, ArticleFromJournal
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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