Badania użytkowników a wyjaśnianie tworzenia innowacji

Ryszard Kłeczek

Abstract

n/a
Author Ryszard Kłeczek (ES / IM / DPM)
Ryszard Kłeczek,,
- Department of Principles of Marketing
Other language title versionsConsumer research and explanations of the innovation design
Journal seriesMarketing i Rynek, ISSN 1231-7853, (B 9 pkt)
Issue year2017
No6
Pages19-26
Publication size in sheets0.5
Keywords in Polishinnowacje inkrementalne, innowacje radykalne, innowacje funkcjonalne, innowacje znaczenia, badania zachowań konsumentów
Keywords in Englishincremental innovations, radical innowations, functional innovations, meaning innovations, consumer research
Languagepl polski
Score (nominal)9
ScoreMinisterial score = 9.0, 02-07-2019, ArticleFromJournal
Citation count*
Cite
Share Share

Get link to the record


* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
Back