Internationalization of enterprise-theory and characteristics
Małgorzata Martynoga , Marzena Jankowska
AbstractDevelopment of an enterprises is not only of a local or national nature. Increase in profits and the willingness to wind new markets, outside the domestic country is an innovation on the enterprise level. While starting the internationalization process, th e company makes various decisions, applies a different policy and management manner, and defines the objectives that it strives to achieve. An important element is the desire to acquire knowledge and experience from other companies. The main purpose of the article is to briefly present some of the theories and features characteristics for entities that enter and operate within foreign markets.
|Journal series||World Scientific News, ISSN , e-ISSN 2392-2192, (B 6 pkt)|
|Publication size in sheets||0.5|
|Keywords in English||internationalization, foreign market, development, company’s internationalization|
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