Internationalization of enterprise-theory and characteristics

Małgorzata Martynoga , Marzena Jankowska

Abstract

Development of an enterprises is not only of a local or national nature. Increase in profits and the willingness to wind new markets, outside the domestic country is an innovation on the enterprise level. While starting the internationalization process, th e company makes various decisions, applies a different policy and management manner, and defines the objectives that it strives to achieve. An important element is the desire to acquire knowledge and experience from other companies. The main purpose of the article is to briefly present some of the theories and features characteristics for entities that enter and operate within foreign markets.
Author Małgorzata Martynoga (EMaT)
Małgorzata Martynoga,,
- Faculty of Economics, Management and Tourism
, Marzena Jankowska (EMaT)
Marzena Jankowska,,
- Faculty of Economics, Management and Tourism
Journal seriesWorld Scientific News, ISSN , e-ISSN 2392-2192, (B 6 pkt)
Issue year2017
No78
Pages69-75
Publication size in sheets0.5
Keywords in Englishinternationalization, foreign market, development, company’s internationalization
URL http://www.worldscientificnews.com/wp-content/uploads/2017/05/WSN-78-2017-69-75.pdf
Languageen angielski
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Martynoga_Jankowska_Internationalization_of_enterprise_theory_and.pdf 196,75 KB
Score (nominal)6
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