Marketing performance management w erze digitalizacji

Witold Kowal

Abstract

n/a
Author Witold Kowal (ES / IM / DMM)
Witold Kowal,,
- Department of Marketing Management
Journal seriesHandel Wewnętrzny, ISSN 0438-5403, (B 12 pkt)
Issue year2017
Vol63
No5 (370)
Pages241-249
Publication size in sheets0.5
Keywords in Polishinformacja, marketing preformance, business performence management, marketing performence management
Keywords in Englishinformation, marketing performence, business performence management, marketing performence management
Languagepl polski
Score (nominal)12
ScoreMinisterial score = 12.0, 02-07-2019, ArticleFromJournal
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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