Communicating CSR in the Practice of Polish Companies

Przemysław Wołczek

Abstract

Communicating the information about CSR activities (and their results) taken by the company should become the standard behaviour – like informing about the release of a new product or service. In the process of communicating the company's CSR initiatives to the environment, the attention should be paid to several issues. Firstly, it is important that the company emphasizes its social commitment by adding it to its mission, vision and values. Secondly, it is also important whether the company has a CSR strategy and clearly communicates its goals. Thirdly, the company should also communicate the principles of cooperation with stakeholders in the process of implementing specific CSR activities. Fourthly, but not less important, is whether the company measures the impact of its CSR initiatives and communicates the results to the environment. This paper presents the issues associated with the CSR communication from the perspective of the practice in Polish companies.
Author Przemysław Wołczek (ES / DSMa)
Przemysław Wołczek,,
- Department of Strategic Management
Journal seriesGSTF Journal on Business Review, ISSN 2010-4804, [2251-2888], (4 pkt)
Issue year2015
Vol4
No2
Pages9-20
Publication size in sheets0.5
Keywords in EnglishCSR, communicating CSR: what, how and who to?
DOIDOI:10.5176/2010-4804_4.2.365
Languageen angielski
File
Wolczek_Communicating_CSR_in_the_practice_2015.pdf 418,92 KB
Score (nominal)4
ScoreMinisterial score = 4.0, 02-07-2019, ArticleFromJournal
Ministerial score (2013-2016) = 4.0, 02-07-2019, ArticleFromJournal
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