Communities in New Media: Virtual Enterprises, Research Communities and Social Media Networks
Kazimierz Perechuda , Daria Hołodnik
AbstractThe changing needs of post-modern society are one of the major premises for the process of initiation and formation of cluster structures in the tourism sector. Thus, the authors of this study suggest, to entrepreneurs, the implementation of knowledge-based clusters. In the future, a competitive advantage in the tourist market will be associated with intangible assets, such as knowledge or information. The benchmarking model for creating the OKTW shows the possibility of the usage of inter alia explicit and implicit knowledge, as well as how to identify potential sources for their acquisition in tourism clustering. This knowledge is also essential when creating innovative tourist products, both in terms of partial and whole (the partial is related to the tourist product known as a packet, offered by tourism enterprises e.g. a travel agency; the whole term is related to a tourist product for the tourist reception area, where the cluster is located). Proper use of knowledge by entities of OKTW can help to strengthen its development potential and thereby enhance its competitiveness. However, to determinate this, it is necessary to do further research on the functioning of OKTW at the Polish-Czech border
|Publication size in sheets||0.6|
|Book||Koehler Thomas, Kahnwald Nina (eds.): Communities in New Media: Virtual Enterprises, Research Communities and Social Media Networks, 2012, Technische Universitaet Dresden, ISBN 978-3-942710-86-2, 334 p.|
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